Sydney Writers’ Festival

Poster Campaign

The TV is dead.
Books are to be celebrated, read, shared and talked about.

Role: Catapult concept.
Part of an amazing team which brought this pastiche campaign to the streets of Sydney, Australia.

Design and art direction in collaboration with Julian Melhuish & Christopher Doyle at Saatchi Design Sydney.

Awards
D&AD – Wood Pencil
One Show – Gold
AGDA – Distinction