A down-to-earth Creative Director; Alex believes in the power of a consultative approach and thorough interrogation of the business problem.
A few of his guiding principles:
1. Build ideas from a solid strategic foundation.
2. Find the ‘golden nugget of joy’ to bring to life.
3. Create, query, craft, repeat.
With substantial experience across multiple sectors and clients from start-ups to SMEs, charities, corporates and global brands. His work has covered various disciplines of design including brand identity systems, digital, promotional, campaign activity and cross-channel communications.
Previous client experience has included:
ING, AccuWeather, Tassimo, Randstad, Heineken, Harman, JBL, O2, Mercedes-Benz, Euronics, Sony Music, IOC, The Macallan, Cathay Pacific, Emaar, Alpha, Johnnie Walker, Alfred Dunhill, Red Bull, Bentley, NSPCC, P&G, RNLI, Toyota, Royal Mail, Eurostar, Visa, Volkswagen, T-Mobile, Sony, Guinness, Shell, Hennessy and Lexus (to name just a few).