Johnnie Walker & Alfred Dunhill

Retail Theatre, POS, Film and Experiential

Johnnie Walker ® Blue Label ™ designed by Alfred Dunhill is a
remarkable partnership between two purveyors of British luxury.
Inspired by the spirit of the brands’ pioneering founders, John
Walker and Alfred Dunhill, this Limited Edition Collection is the
result of a mutual dedication to craftsmanship, rarity, heritage
and modernity.

The collection comprises a series of exclusive gift packs, with
carved wood interiors evoking the curves of a landscape rolling
by, and exterior packaging uniting the signature blue colour of
Johnnie Walker Blue Label with dunhill’s classic gunmetal accents
and “Chassis” design.

The whisky itself demonstrates the pinnacle of Johnnie Walker’s
expertise, blended from just 1 in 10,000 of their rarest casks. This is Scotch Whisky born of art, presented by master craftsmen, designed to celebrate life’s journeys.

The campaign achieved over 770,000,000 impressions globally and a total PR value of about US$3.5 million. The campaign broke records globally and products were sold out in several markets.

Design & Art Direction
In collaboration with Paul Underwood, Simon Tapson
and Robin Harvey at Spring Creative.

Brand launch overview film

Brand launch - Tokyo