Armadillo Self Storage

Brand Refresh

The brand identity takes its concept from the animal itself: the armadillo is friendly and approachable, but it also has a secure and defensive side. Facets of its character are used in the final marque. the yellow segments signify a protective shield above the friendly and approachable logotype. The duality is emphasised with a rounded corner on the rectangle.

“Alex managed to tackle a very complicated brief in a professional manner and very comprehensive way. We now have a strong, flexible and adaptable solution which gives us longevity, something that’s important to us.” Michael Homan, Director