Sinterklaas

Packaging Design

A handmade gift from Design Bridge to their clients, in celebration of the most important (and unique) season in the Netherlands – Sinterklaas.

The office in Amsterdam once housed the city’s first horse-drawn tram.
The wrapping paper was designed to integrate a custom ‘S’ shaped horse silhouette containing an original map of Amsterdam. A bespoke poem for the season was accompanied by a gift card, featuring common Dutch expressions and greetings, along with a chocolate ruby letter ‘S’.

Creative Direction: Alex Normanton
Agency: Design Bridge, Amsterdam
Senior Designer: Gali Lucas
Copywriter: Kim McClure