A down-to-earth Creative Director; Alex believes
in the power of a consultative approach and thorough
interrogation of the business problem.

A few of his guiding principles:
1. Build ideas from a solid strategic foundation.
2. Find the ‘golden nugget of joy’ to bring to life.
3. Create, question, craft and repeat.
Lastly; keep it simple.

With substantial experience across multiple sectors and clients from start-ups to SMEs, charities, corporates and global brands.
His work has covered various disciplines of design including brand identity systems, digital, promotional, cross-channel campaign
communications and even sonic branding.

Previous client experience has included Bols, Friesland Campina, Rainforest Alliance, ING, AccuWeather, Tassimo, Randstad,
Heineken, Harman, JBL, O2, Mercedes-Benz, Euronics, Sony Music, IOC, The Macallan, Cathay Pacific, Emaar, Alpha, 
Johnnie Walker and Alfred Dunhill (to name just a few).