Volkswagen Golf Plus
For gardeners who love the VW Golf for its extra boot space.
A beautiful book illustrated in water colour for the green fingered consumers. This campaign produced a staggering 10.8% response rate.
Design, typography and art direction in collaboration with Mark Dudley, Chris May and Ian Hands at Proximity London.
Cannes – Finalist
Integrated & Dimensional Mailing
John Caples – Silver/Bronze
DM Retention/DM Flat
DMA – SILVER
MCCA – Merit
Direct Communications & Art Direction
Meribel – GOLD