Volkswagen Golf Plus

Direct Mail

For gardeners who love the VW Golf for its extra boot space.
A beautiful book illustrated in water colour for the green fingered consumers. This campaign produced a staggering 10.8% response rate.

Design, typography and art direction in collaboration with Mark Dudley, Chris May and Ian Hands at Proximity London.

Cannes – Finalist
Integrated & Dimensional Mailing

John Caples – Silver/Bronze
DM Retention/DM Flat


MCCA – Merit
Direct Communications & Art Direction

Meribel – GOLD
Direct Marketing