Flugtag / Soapbox Promotion
Red Bull Flugtag is an international event where teams compete in man (and woman)-powered flying-machines. Fearless men and women launch themselves from the take-off ramp in a succession of crazy contraptions that range from the sensible to the what-on-earth-were-you-thinking?
Red Bull Soapbox Race is an international event where teams compete in their home-made soapbox cars. A new look-and-feel was required to run alongside the global campaign. It was positioned as a DIY event, which was reflected with a choice of hands-on imagery.