Metal & Waste Recycling
MWR needed to design and create a distinctive way of communicating various facets of their business within a bespoke tender response document. A unique visual concept (turning scrap metal into fully-formed objects) that allowed us to communicate the core of their business. The flexible computer generated imagery is easily adaptable to highlight the different industry sectors MWR operate in. In this particular instance the tender response was specific to the automotive industry.
The appropriate raw scrap materials were visually transformed to morph into specific car parts. Combined with the use of simple typographic styling, visually engaging data, sparse page layouts, sumptuous imagery and metallic paper stocks; this tender response certainly has been well-received and given MWR a distinctive look and feel that will last for years to come.