CML had an existing identity but no clear visual language or consistency across their printed literature. In essence, they didn't have a compelling look and feel that differentiated them from other theological colleges as well as owning a unique visual language for themselves. They also were doing very little in terms of marketing, and so it was time to start communicating to their target audience in an engaging way. With that in mind, a course prospectus and Direct Mail was designed and developed.
Art direction for imagery was considered, alongside a fresh colour palette and informative typographic illustrations that communicated unique facets of the course.
“Working with Alex is a genuine pleasure. He balances a highly professional service with warm personality whilst producing top quality results. His creative gifting is coupled with a clear attention to detail, a drive to deliver the best quality of work and precision at every stage of the process.”
Sam Davis, Operations Manager, CML