Ariel Handwash

Press Campaign

Whether you find yourself lost in the middle of the rainforest, ocean, desert or mountain range - by using Ariel Handwash for whites, it makes you much easier to rescue.

Bespoke rescue patches were designed, embroidered, shot and placed back in layout to cleverly contain the lock-up and end-line.

Design, typography and art direction in collaboration with Stanley Cheung & Jonathan Benson at Saatchi & Saatchi London.

Cannes – Shortlisted